The Selling Process

What Sellers Should Know

Why are you selling? When are you selling? How can we help you? Team Forest works with sellers to develop just the right solutions and marketing plan for each property and each situation. We consider your neighborhood, your specific property benefits and highlights, the current market, and the target audience (potential and qualified buyers!). We want to get you the very best price, and will guide you through the process from beginning to end.

Step 1: Consultations & Expectations
Step 2: Property Preparation
Step 3: Marketing Campaign
Step 4: Smooth Transaction

We will help you get your home ready to sell.

Step 1: Consultation & Expectations

STEP 1: CONSULTATION & EXPECTATIONS:

We consult with you, work within your budget, and help you get the most "bang for your buck" when it comes to preparing your home for sale. We'll start with a complete and thorough walk-through of your property. We always "tell it like it is" – gently, of course – advise you on what to get rid of, what to change, what to improve, how to make your house attractive to potential buyers.

  • Consultation and Coordination

  • Determine a budget and priorities, as well as a detailed timeline

  • Prepare your home to sell for top dollar – inspections, reports, disclosures, repairs, cosmetic fixes for best curb appeal and staging options

  • Arrange for plenty of Beautiful Professional Photos, Video, 3D Tour and color floor plans

  • Pricing your home right... how to price and sell for the highest possible price with the least amount of stress

Step 2: Property Preparation

STEP 2: PROPERTY PREPARATION

How much time, money and energy do you have to put into the property preparation? We strongly believe that a house that is well prepared and beautified will make a huge impact on the sales price and transaction. And we want to help! We have fantastic resources and vendors that we can share, we help manage the process, and we even roll up our sleeves to help when needed. Let’s talk more about your specific property, our suggestions, and what it might take for a buyer to see and value all that you’ve put in. Landscaping, paint, floors, staging…

Enhance: Preparing a property to look its best and shine does take some money. Some clients don’t have upfront funds, or prefer to pay for improvements after the sale – we have a solution for you! Ask us for more details about the Red Oak Enhance Program, and if it is right for you

Step 3: Marketing Campaign

STEP 3: MARKETING CAMPAIGN

We prepare a specific plan, budget and schedule to market your property – we go all out when it comes to spreading the word – wisely and strategically! When we meet with you to discuss the sale of your property, our listing presentation includes a comprehensive marketing strategy that we promise to plan, execute, and pay for.

  • We go all out when it comes to marketing your property and spreading the word! 

  • We market your home to the qualified buyers via online ads, social media, print, live events and more

  • We target local Realtors working with buyers in your area with e-flyers and catered broker/agent open houses

  • We connect with and market to our local and national network of active Realtors and Top Agents and relocation specialists

  • We host weekend Open Houses, and/or Twilight Open Houses as appropriate

  • We look forward to going over all of the details of a comprehensive and strategic marketing plan for your property when we meet in person to discuss your plans, goals and timeline

Step 4: Smooth Transaction

STEP 4: SMOOTH TRANSACTION

Once you receive an offer, we help you begin to evaluate the offer by looking at these factors:

  • How does the offer compare to your asking price?

  • Analyze and explain the other terms of the offer: contingencies, etc

  • Will your home appraise for the contract price?

  • Is the lender known, and is the buyer qualified?

  • Is the transaction timing appropriate for your needs?

  • Are all of the documents signed, disclosures reviewed, is the other agent on top of it?

We will guide you through the escrow period, advise you on negotiations, and represent your best interests from beginning through close of the transaction.

With Ana, Pascal and Adam representing you, you can always expect consistent, timely and thorough communication. Team Forest’s transactions have an average sale price of $1.6M, 45% higher than the market as a whole (MLS: 1/22–6/23) but we work with clients in all price ranges, and sell all types of real estate. We are proactive and thorough, and available to have the tough conversations, as well as the happy celebratory ones!